Legal
Cookies Policy
Last updated: 18 Nov 2025
What are cookies?
Cookies are small text files placed on your device by a website. They help websites function, keep accounts secure, remember preferences, and measure how features perform. We also use similar technologies like localStorage, sessionStorage, and pixels (collectively “cookies”).
Who sets cookies?
Cookies may be set by SubhVivah (first-party) or by our partners (third-party) for security, analytics, performance, payments, and marketing/attribution.
- First-party: required for sign-in, form security, rate-limiting, preferences.
- Third-party: privacy-centric analytics, A/B testing, error monitoring, email link tracking.
How we use cookies (categories)
Strictly Necessary
Retention: Session up to 30 days (varies by cookie).Enable core site features (auth, load balancing, security, form protection). Cannot be turned off.
| Example Key / Storage | Use |
|---|---|
| sv_session | Secure session identifier (httpOnly cookie) |
| csrf_token | Cross-site request forgery protection |
| consent_state | Stores your cookie preferences |
Performance & Analytics
Retention: 90 days typical (anonymous/aggregated).Understand usage, improve reliability, and measure performance (e.g., page speed, error rates).
| Example Key / Storage | Use |
|---|---|
| umami_* / posthog_* | Anonymous traffic, funnels, events |
Functional
Retention: Until cleared or 6–12 months.Remember your settings (e.g., language, layout), and enhance features such as saved filters.
| Example Key / Storage | Use |
|---|---|
| ui_theme | Light/Dark preference (client-side storage) |
| search_prefs | Saved search filters (localStorage) |
Personalization
Retention: Up to 6 months (subject to change).Help rank or recommend profiles you might like based on in-product behavior (Phase-3+).
| Example Key / Storage | Use |
|---|---|
| recs_hint | Lightweight recommendation hints |
Marketing/Attribution
Retention: 90–180 days depending on partner.Attribute sign-ups to campaigns; limit duplicate ads; measure campaign effectiveness.
| Example Key / Storage | Use |
|---|---|
| utm_* | Campaign parameters captured to storage for attribution |
Your choices
- Cookie banner / preferences: Use the controls below to manage non-essential categories anytime.
- Browser controls: You can block or delete cookies via your browser settings. Blocking essential cookies may break site functionality.
- Do Not Track: While not universally honored, we make reasonable efforts to respect common privacy signals where feasible.
Data we collect via cookies
Depending on the category you allow, we may collect: device type, browser, page paths, time on page, approximate location (city/region), event counts, and product interactions. We do not store sensitive personal data in cookies.
Aggregated analytics are used to improve reliability, search quality, and onboarding flow. Personalization (if enabled) is scoped to your in-product behavior and can be turned off via preferences.
Retention & storage
Cookie lifetimes vary by purpose and provider. We aim for minimal, purpose-bound retention. See the category table above for typical durations.
Clearing cookies or using private browsing may reset preferences and require re-authentication on your next visit.
International & India compliance note
We strive to align with applicable data protection laws (e.g., GDPR principles, India’s DPDP Act) by honoring consent choices, minimizing data, and providing clear controls. Where required, we obtain consent for non-essential cookies.
Updates to this policy
We may update this Cookies Policy to reflect changes in our practices or for legal reasons. Material changes will be announced via the site banner or email (if appropriate). Continued use signifies acceptance of the updated policy.